Naomi Campbell will visit Westfield London to Help Sell Fashion for Relief T-shirts in aid of Haiti

Westfield London has teamed with supermodel Naomi Campbell’s Fashion For Relief to host a pop-up shop at Westfield London. Naomi Campbell will make a visit to Westfield London on Friday 26th February to lend a hand in selling the official Fashion for Relief T-shirt designed by Vivienne Westwood.

The T-shirts, which were unveiled last week at Naomi Campbell’s spectacular Fashion for Relief show on 18 February at Somerset House and worn on the catwalk by a host of celebrities including Dame Shirley Bassey, Beverley Knight, The Saturdays, Ronnie Corbett, Cesc Fabregas, Nicola Roberts and Kimberley Walsh from Girls Aloud.

Funds raised from the sales of the T-shirt, which retails at £40, will go to The White Ribbon Alliance to support the health needs and rights of women and girls around the world, with particular focus on its partners in Haiti, who at this time are helping to rebuild the healthcare system for mothers and babies.

Naomi has personally signed 10 T-Shirts, which will be available for an exclusive period at an exclusive pop-up shop at Westfield London from Friday 26th until Sunday 28th February.

The edgy T-shirt design highlights some of the shocking statistics women and girls in Haiti are faced with such as the 240,000 pregnant and lactating women who will need the help of the White Ribbon Alliance and its affiliated partners at this time.

Naomi Campbell says "I am delighted that Westfield London has partnered with myself and the White Ribbon Alliance to support this years Fashion for Relief in London. I am very grateful to Vivienne Westwood and her team for their dedication to this project whilst they themselves were in the midst of preparing for their own fashion week show. The Fashion for Relief Pop Up Shop at Westfield London has been such a huge success and I’m looking forward to my visit to Westfield tomorrow to personally help out."

Naomi adds: "Purchasing a limited edition Westwood Fashion for Relief T-shirt is a great way for everyone to get involved in raising funds to help mothers and babies in Haiti who are most vulnerable after the recent disaster. In addition, if you are unable to make it to the pop-up store at Westfield London by Sunday 28th February then please log onto http://www.naomicampbell.com to purchase a T-shirt."

Jill McArdle, Head of Marketing at Westfield London said: "It has been really exciting working with Naomi and Fashion for Relief on this project and we are looking forward to continuing to raise funds for Fashion for Relief through our Greatest Fashion Show on Earth event at Westfield London 18 – 20 March."

The 10 limited edition Vivienne Westwood T-shirts with the supermodels signature will be available to buy at the pop-up store for £70. For your chance to bag yourself a signed T-Shirt get down to the pop up shop at Westfield London from Fri 26 – Sun 28 February For more information please visit http://uk.westfield.com/london/


Notes to Editors:

Store addresses where the T-shirts are available:

Pop-Up Fashion For Relief Shop Westfield
T-shirts are available at the information desks and personal shopping in Westfield Monday – Thursday and The Pop Up Shop can be found on the Ground Floor near the Atrium and will be open from 12.00 – 19.00 from Friday 26th – Sunday 28th (18.00 on Sunday).
For more information go to http://uk.westfield.com/london

http://www.naomicampbell.com

Vivienne Westwood Conduit Street
44 Conduit Street, Mayfair, London, W1S 2YL

Vivienne Westwood World’s End
430 kings Road, Chelsea, London, SW10 0LR

www.whiteribbonalliance.org

Fashion For Relief ™
Fashion For Relief was set up in 2005 to demonstrate the kind of contributions the fashion community can make to charitable causes. The first Fashion For Relief ™ show was held in New York City that year during their fashion week, and raised more than $1million dollars for the Hurricane Katrina relief. In 2007 the event, held in London, raised an amazing £1million for the Rotary Flood & Disaster Appeal. In 2008, Naomi teamed up with Sarah Brown for the first time to host an unforgettable Fashion For Relief™ raising thousands for The White Ribbon Alliance and raising awareness of the charity. Last year Fashion For Relief™ travelled to Mumbai, India and Dar Es Salaam, Tanzania where the shows featured local models and celebrities.

Past participants and supporters include Beyonce, Boy George, Cheryl Cole, Cilla Black, Christian Slater, Claudia Schiffer, Erin O’Connor, Faye Dunaway, Iman, Jamelia, Jessica Stam, Kate Moss, Yasmin Le Bon, Ronan Keating Kelly Osbourne, Lily Cole, P. Diddy, Princess Beatrice, Rio Ferdinand, The Duchess of York, Joaquin Cortes and Tyson Beckford and many more.