New Market Report: Bath and Shower in Israel

From: Fast Market Research, Inc.
Published: Tue Jul 01 2014

Numerous brands refreshed their body wash/shower gel product lines during 2013, mainly through the launch of products with new fragrances and with new purposes. For instance, Palmolive launched a new men’s body wash/shower gel product line in 2013 under the revitalising sport brand. This is a 2-in-1 body wash/ shower gel and shampoo.

Competitive Landscape

Cosmopharm Ltd maintained its leading position in bath and shower in Israel in 2013 with a value share of 31%. Cosmopharm offers mass brands such as Keff and Neca, which are very often available under price discounts and are thus very popular.

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Industry Prospects

Bath and shower in Israel is expected to increase in value at a CAGR of 2% in constant 2013 terms over the forecast period, rising to ILS537 million by 2018. This rate of growth is set to be commensurate with the 2% constant value CAGR recorded in the category over the review period due to the balancing out of the increasingly intense competition in the category with the higher proportion of very specific products, which tend to carry higher than average unit prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Israel market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bath and Shower in Israel?
* What are the major brands in Israel?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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