New Market Report: Colour Cosmetics in Vietnam

From: Fast Market Research, Inc.
Published: Fri Nov 14 2014

In 2013 Vietnam’s colour cosmetics environment continued to witness the rising popularity of products from Korea and Japan. The main reason for this was the influence of Japanese and Korean movies and drama series and culture. In addition, Japanese and Korean players such as Shiseido Cosmetics Vietnam Co Ltd and LG Vina Cosmetics Co Ltd constantly extended their distribution networks by establishing more outlets as well as implementing various marketing and advertising activities in order to strengthen their footholds in the country. Moreover, the product range from Korea and Japan is also quite diversified in terms of price, types and colour, thus able to cater to different consumer demands.

Competitive Landscape

Shiseido Cosmetics Vietnam Co Ltd retained its lead in colour cosmetics with a value share of 15% at the end of the review period. The Shiseido brand was categorised in the premium segment, with its key customers being middle- and upper-income consumers living in large cities such as Ho Chi Minh City and Hanoi. Its leading position was thanks to its wide network of outlets across the country and its diverse portfolio of colour cosmetics. Moreover, the company was able to establish consumers’ trust and confidence in the Shiseido brand as Japanese products are perceived as offering superior quality. As such, despite the high price of Shiseido brands, many consumers still prefer to purchase Shiseido for its high quality and safety for their skin.

Full Report Details at

Industry Prospects

Information from social media channels also helps to improve the development of colour cosmetics. Social media will play the leading role in setting new trends, improving consumer knowledge about products and helping them to develop a more sophisticated sense for beauty in coming years. Hence, over the forecast period leading players such as Shiseido Cosmetics Vietnam Co Ltd and LG Vina Cosmetics Co Ltd are likely to exploit social media such as Facebook, to educate consumers about the latest trend in colour cosmetics as well as create consumer loyalty towards their brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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