New Market Report: Menswear in Portugal

From: Fast Market Research, Inc.
Published: Fri Oct 17 2014

Despite men usually being less affected by unemployment when compared with women, the truth is that the current financial and social crisis being experienced in Portugal is affecting both the female and male populations, with both suffering from this social problem. Having as the main objective overall cost reduction, men chose to reduce their clothing purchases, and this was reflected in the harsh decline experienced in both volume as well as current value terms in 2013.

Competitive Landscape

With a large brand portfolio, Inditex, Industria de Diseno Textil was able to maintain the lead within menswear in GBO terms in 2013. Brands such as Zara, Massimo Dutti, Pull & Bear and Bershka allow the Spanish group to offer a wide product portfolio in Portugal, which goes from cheaper and more casual apparel products to more formal clothing. The variety associated with its outstanding outlet penetration has allowed Inditex to remain at the top of the category.

Full Report Details at

Industry Prospects

Men are expected to remain very conscious regarding the acquisition of clothing in the period 2014-2015. In order to face the volatile economic situation, consumers are expected to acquire apparel not for indulgence and impulse, but for necessity. This tendency is likely to dictate a volume decline in 2014, and an insignificant increase in 2015.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Portugal?
* What are the major brands in Portugal?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

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- Menswear Markets in Western Europe to 2018 - Market Size, Trends, and Forecasts
- Menswear Markets in Eastern Europe to 2018 - Market Size, Trends, and Forecasts

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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