New Market Report: Oral Care in Taiwan

From: Fast Market Research, Inc.
Published: Fri Dec 12 2014


In 2013, sales of oral care remained competitive and mature. The rising demand for oral care among the ageing population boosted the marketing activities and attracted the entrance of more international players. Companies also introduced oral care products which offer more functionality.

Competitive Landscape

Oral care in Taiwan is made up of several international companies because of the large amounts of advertisement and strong brand image. Hawley & Hazel Chemical led sales of oral care with a 42% retail value share in 2013. With the advantages of wide channels and a traditional brand image, Hawley & Hazel Chemical maintained its position as a domestic oral care manufacturer. Moreover, the unique natural aroma and refreshing mint essence were familiar to Taiwanese consumers.

Full Report Details at
- http://www.fastmr.com/prod/911636_oral_care_in_taiwan.aspx?afid=303

Industry Prospects

Oral care in Taiwan is set to grow by a CAGR of 1% in value sales at constant 2013 prices over the forecast period. Oral care is well-developed in Taiwan and sales are expected to be driven by continual innovation. The promotional channel is also likely to be more apparent through the internet and bloggers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Taiwan?
* What are the major brands in Taiwan?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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