New Market Research Report: Cotton Wool/Buds/Pads in France

From: Fast Market Research, Inc.
Published: Wed Oct 01 2014

In 2013 cotton wool/buds/pads registered high unit prices in stores, due to private label producers launching premium products, and innovation in the category. As a result, cotton wool/buds/pads performed in line with the review period, with current value growth of 4%, and registered faster growth in value sales compared with volume sales. Volume sales increased by 1% in 2013, compared with a CAGR of 2% in the review period, as the category reached its peak and was close to saturation.

Competitive Landscape

Private label accounted for a 65% share of cotton wool/buds/pads in 2013, due to its high presence in every segment with economy, standard, luxury and green product lines. SCA Hygiene Products was the leading brand manufacturer, with a 30% value share in 2013, benefiting from its two high-profile brands, Lotus and Demak'Up.

Industry Prospects

With high penetration and maturity, cotton wool/buds/pads is expected to increase in line with population growth until 2018, with a value CAGR of 1% at constant 2013 prices. This performance will be lower than in the review period, considering the category has reached its peak. In a mature category, a lack of innovation tends to negatively impact brand manufacturers, as private label is already present in every area. Homogenisation of the offer can have a detrimental effect on sales, as consumers are not able to differentiate the products any longer. Innovations, inspired by medical devices such as Quies Otospoon and marketed as beauty products, could galvanise sales and help to sustain higher unit prices.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in France market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in France?
* What are the major brands in France?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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