New Market Research Report: Sun Care in Saudi Arabia

From: Fast Market Research, Inc.
Published: Wed Nov 12 2014

Consumers’ preference for fair skin hinders sales in sun care, with few consumers wanting to sunbathe. This resulted in minimal interest in aftersun and self-tanning in the country in 2013, with sales of these products mainly made to tourists and Western expatriates. Aftersun and self-tanning thus reached sales of just SAR8 million and SAR3 million in 2013, and saw relatively sluggish volume growth of 3% and 4% respectively.

Competitive Landscape

Three strong mass players jointly dominated overall sun care value sales in 2013, with Neutrogena, Beiersdorf and Schering-Plough together accounting for a 62% value share. These players benefit from offering well-known brands, with Neutrogena and Beiersdorf’s Nivea Sun also benefiting from strong reputations in skin care. Schering-Plough’s Coppertone brand, meanwhile, is an established global brand in sun care, and thus attracts many expatriates, whilst many Saudis are also attracted by its strong global reputation. These players also benefit from wide distribution, affordable prices and effective marketing support.

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Industry Prospects

Growth in sun care will continue to be hindered by a lack of consumer interest in developing a tan in the country, and by a widening range of skin care and facial make-up products offering sun protection. A lack of interest in tanning, alongside the fact that most women are mainly covered up in public places, will result in aftersun and self-tanning remaining small categories. Consumers’ interest in sun care will mainly be driven by a desire to avoid the ageing effects of the sun and maintain a fair complexion. However, a growing number of skin care and facial make-up brands offer high SPFs of 20 or above. April 2013 notably saw the launch of Beiersdorf’s Nivea Daily Essentials Day Care with Hydra IQ in facial moisturisers, with SPF30 sun protection.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

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Company: Fast Market Research, Inc.
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