New Market Study Published: Cotton Wool/Buds/Pads in India

Although wipes continued to eat away at the share of cotton wool/buds/pads sold for personal use, the traditional use of cotton for removal of makeup and facial cleansing supported retail sales, particularly through health and beauty specialists. Some uses require a liquid product that is applied with cotton, which is difficult to replace when the liquid is the true desired product and the cotton is merely an applicator. For general wiping or makeup removal prior to cleansing, impregnated cosmetic wipes may not always suffice. Many users have a regimen and product family that they use, which underpins the staying power of cotton despite the competition from wipes. Declines in sales from 2010-2012 largely incorporate the share lost to wipes as the market is reaching a level of normalization as the two products begin to coexist.

Competitive Landscape

Unilever remained the leading manufacturer of branded products in 2013 with a 34% value share, though share for the company was down slightly from 2012. Unilever's presence in the market is largely based on Its flagship brand, Q-Tips, which is well established as a "must-have" product for bathroom cabinets and has long been a household name in Canada.

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Industry Prospects

Cotton wool/buds/pads is expected to remain relatively flat over the forecast period, with a CAGR of under 1% in volume and value (at constant 2013 prices). The market is forecast to reach C$69 million in constant value by 2018. Growth will be in line with the general population increase with sales supported by continued use of cotton in personal hygiene and beauty care regimens.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Canada market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Canada?
* What are the major brands in Canada?

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