New Market Study Published: Incontinence in Australia

Whilst moderate/heavy incontinence has achieved steady volume growth over the review period, with growth rates similar to the retail volume CAGR of 14% experienced during 2007-2012, light incontinence volume growth rates have somewhat spiked in 2012. This is due largely to the substantial efforts of Kimberly-Clark's Poise brand to promote the term "light bladder leakage" to make incontinence feel more socially acceptable, thereby encouraging women to use specialist incontinence products for the...

Euromonitor International's Incontinence in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Full Report Details at
- http://www.fastmr.com/prod/617380_incontinence_in_australia.aspx?afid=303

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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