New Market Study Published: Incontinence in the United Kingdom

From: Fast Market Research, Inc.
Published: Thu Jun 19 2014


For a number of citizens, suffering from incontinence is an embarrassing condition and therefore marketing campaigns try to highlight the discreet nature of their products, which enable the user to continue on with their usual lifestyles. For example, the most recent campaign for Depend (Kimberly-Clark) featured three females exercising. The slogan is, "one of these females lives with incontinence and thanks to Depend neither you nor her friends will know who". Tena's (SCA Consumidor) advertisement shows how a grandmother stays away from her family because of her incontinence problem until she decides to use Tena and finally gets close to her family again.

Full Report Details at
- http://www.fastmr.com/prod/830399_incontinence_in_the_united_kingdom.aspx?afid=303

Competitive Landscape

Kimberly-Clark led incontinence with a 44% retail value share in 2013 with its Depend and Diapro brands. SCA Consumidor was second with a 33% value share, thanks to its Tena brand, which led the category at brand level. Both companies have a wide product portfolio covering light and moderate/heavy products, as well as options for both females and men.

Industry Prospects

Over the forecast period incontinence products is predicted to post CAGRs of 6% in volume and 8% in constant value terms. The Mexican population pyramid tends to increase for age brackets over 45, which will help the development of the category. Companies' promotional activities are also expected to result in a greater acceptance and penetration of the product.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Mexico?
* What are the major brands in Mexico?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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