New Report Available: Jeans in Morocco

From: Fast Market Research, Inc.
Published: Fri Aug 01 2014

Jeans benefited strongly from retailing development towards the end of the review period. In addition to the opening of new standalone shops and smaller malls, Morocco notably saw the opening of Morocco Mall in December 2011. This is the largest shopping centre in Africa, with 250,000 sq. m of floor space, and is based in Casablanca. The opening of this mall offered consumers and tourists considerably more access to leading brands in jeans such as Levi's, Lee Cooper and Diesel.

Competitive Landscape

Bogart was the leading player in jeans in 2012 with a value share of almost 11%. This company represents the iconic Levi's band in Morocco, with this brand enjoying the strongest consumer recognition within jeans. Levi's benefits from a fashionable image, while the company's share is also high due to the higher price of Levi's in comparison to many of its competing brands in jeans. The company gained almost a percentage point in value share in 2012 over the previous year, as rising disposable income levels enabled more consumers to trade up to the iconic Levi's brand.

Full Report Details at

Industry Prospects

Jeans is expected to outperform overall apparel during the forecast period, seeing 7% volume CAGR and 6% constant value CAGR in comparison to 5% volume CAGR and 4% constant value CAGR for overall apparel. This stronger performance will furthermore occur despite jeans already accounting for a strong 10% value share in overall apparel at the end of the review period. The strong performance of jeans will be driven by these products offering key benefits to a number of different groups. For teenagers and young adults, fashionable jeans from western brands will increasingly appeal as a sign of identity. For low-income workers, jeans meanwhile appeal thanks to offering strong durability. For mid- to high-income consumers, premium jeans brands will meanwhile be viewed as a sign of affluence and status.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

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