Unilever Singapore Pte Ltd remained the leading player with a value share of 25% in 2013. The company has a presence in bar soap, body wash/shower gel and liquid soap. Within body wash/shower gel, the major contributor in bath and shower value sales, the company competes by the extensive range of products under its three brands - Lifebuoy, Dove and Lux. These three brands are in the top five brands within bath and shower, which therefore has led to the good performance of the company. In addition, the company actively engages in marketing activities and consumers are familiar with these brands.
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Bath and shower is projected to see a constant value CAGR of 1% over the forecast period. As the category has matured, value growth is expected to be driven by the introduction of a wider range of value-added products, such as those positioned as natural and with multi-benefits.
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Singapore market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Bath and Shower in Singapore?
* What are the major brands in Singapore?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?
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