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Breakfast cereals is expected to record slower current value growth in 2013 than during 2012 as the average unit price in the category is expected to stabilise. In addition, breakfast cereals are perceived as being healthy and convenient breakfast options and many of the products in the category are aligned with the trend towards busy lifestyles and higher health conscious among Hong Kong consumers. This, in turn, is expected to have continued benefiting the category during 2013.

Competitive Landscape

PepsiCo Inc is set to remain the strongest company in breakfast cereals in 2013 as well as recording the strongest value share growth in the category, consolidating its lead with a projected 39% value share. The company continued to gain ground throughout the review period with its Quaker brand, which remains dominant in hot cereals. In addition, the company's strong marketing campaigns, which include television advertising, is reinforcing consumer awareness of the Quaker brand.

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Industry Prospects

Breakfast cereals is expected to clock positive constant value growth over the forecast period, although at a slower rate than over the review period. The healthy positioning of breakfast cereals is set to continue benefiting the category, especially as a substantial proportion of Hong Kong's consumers are expected to become more health conscious over the forecast period. Rising demand for convenience is set to continue boosting demand for breakfast cereals over the forecast period, while the ease of preparation and consumption of the majority of product in the category is set to align the category with the convenience trend.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast Cereals industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast Cereals industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast Cereals in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Breakfast Cereals in Hong Kong, China?

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