New market study, "Irons in Sweden", has been published

From: Fast Market Research, Inc.
Published: Tue Mar 03 2015

Despite the strong growth in 2014, retail volume sales were lower than in 2009. Retail volume sales reached their lowest point of the review period in 2013. Thus, growth in 2014 can be largely attributed to replacement sales and the subsequent underlying consumer demand for irons, which are considered a necessity in Swedish households.

Competitive Landscape

Philips leads irons in 2014, with a retail volume share of 31%, a one percentage point decrease on 2013. Nonetheless, the company remains the clear leader in irons. This position is supported by the status of Philips as an innovator in irons, as demonstrated by the 2014 launch of Philips Steam&Go, which addresses the growing consumer demand for convenient ironing solutions.

Industry Prospects

Retail volume sales growth over the forecast period are expected to be driven by solutions that remove the chore from ironing. Consumers want to minimise the time spent ironing clothes. This will continue to shape their purchasing patterns, in favour of ironing solutions that are convenient and quick and easy to use. Thus, steam generators/ironing systems will continue to increase in popularity, thereby exerting upward pressure on unit prices.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Sweden?
* What are the major brands in Sweden?
* What is the most common cooking appliances in Sweden?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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