New market study, "Small Kitchen Appliances (Non-Cooking) in Brazil", has been published

From: Fast Market Research, Inc.
Published: Wed Feb 18 2015

In 2014, small kitchen appliances (non-cooking) witnessed 5% volume growth to reach 20,610 units. This performance is aligned with the review period volume CAGR of 6%. This is still not a dynamic category in the country, experiencing low sales and not benefiting from investment by manufacturers in new product developments, advertising campaigns or attention of any kind. The main restraint to growth of sales of small kitchen appliances in Brazil is the fact that consumers tend to opt for non-electrical versions of such appliances.

Competitive Landscape

CESD Indústria e Comércio de Eletrodomésticos remained the leading company within small kitchen appliances (non-cooking) in 2014 with 18% volume share. Through its brand Mallory, the company offers a wide portfolio of small appliances products at an affordable prices and including a level of sophistication and technology. In July 2013, the company opened the extension to its production facility in the state of Ceará, increasing its production capacity by 65%. CESD claims that "beauty, quality and practicality" are the main characteristics of its products, which are especially developed for Brazilian consumers.

Full Report Details at

Industry Prospects

Small kitchen appliances (non-cooking) is expected to post a 5% volume CAGR over the forecast period, a performance aligned with the review period, in which the category posted a 6% CAGR also in volume sales. Moderates rates of growth will continue to be supported by low household penetration rates. These products are not expected to gain significant traction over their manual rivals in the coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in Brazil?
* What are the major brands in Brazil?

About Fast Market Research

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