New market study, "Sun Care in Singapore", has been published

From: Fast Market Research, Inc.
Published: Wed Jul 09 2014


Sun care recorded value growth of 5% to generate sales of S$21 million in 2013. This is attributed to new innovations in sun protection with added benefits, driving up the average unit price of the products. Sun protection is the largest contributor to sun care products, taking up 97% of value sales in 2013.

Competitive Landscape

Energizer (S) Pte Ltd remained the leading player with a value share of 39% in sun care in 2013. This is due to the high awareness and strong positioning of its Banana Boat brand, which had a large presence in aftersun, sun protection and self-tanning in Singapore in 2013. However, the company's value share declined over the review period due to aggressive competition from other brands.

Full Report Details at
- http://www.fastmr.com/prod/847376_sun_care_in_singapore.aspx?afid=303

Industry Prospects

Sun care is expected to increase by a constant value CAGR of 3% over the forecast period. Sun protection is expected to see a stable demand as consumers are more aware of the harmful effects caused by UV rays, such as skin ageing and skin cancer. In addition, companies are likely to educate consumers on the importance of using skin protection products on a daily basis instead of only on sunny days.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in Singapore?
* What are the major brands in Singapore?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Aftersun, Self-Tanning, Sun Protection.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Sun Care in Estonia
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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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