Now Available: Footwear in Poland

From: Fast Market Research, Inc.
Published: Wed Dec 03 2014

One of the key trends in the Polish footwear category in 2013 is higher demand for cheaper shoes. Due to the difficult economic situation, customers are visibly more interested in discounters and outlet centres, where prices are significantly lower. Another noticeable trend is the growing importance of discounting in footwear. In addition to sales taking place twice a year, shops also organize various promotions and discounts. A growing number of consumers do not purchase shoes at the full price, instead waiting for price reductions. This trend has resulted in increased importance and popularity of footwear companies offering low- and medium-priced segments.

Competitive Landscape

The leading player in footwear in Poland is the Polish operator CCC, which changed its name from NG2 to CCC in 2013. CCC reached sales of PLN1.2 billion and held a 15% value share in footwear. There are three brands in the company's portfolio - CCC, Boti, Quazi and Lasocki. The company decided to stop developing the Boti and Quazi brands and is gradually reducing the number of its stores. This is why the Boti brand recorded a 40% decline in sales in 2013. The company plans to have only a chain of stores under the name of CCC and focuses mainly on expanding its distribution network, increasing its retail space by around 10% each year.

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Industry Prospects

The main trend in the forecast period will be the consolidation of the footwear category and an increase in the competitiveness of existing operators. The footwear category is highly fragmented and thus the main footwear operators will seek opportunities to grow their sales. More Polish manufacturers will produce shoes exclusively in Poland or will increase their domestic production. This will enable them to improve the quality and competitiveness of their products. There will also be increased demand for higher quality shoes, especially leather footwear. Specialist retailers will remain popular and will gradually increase their distribution networks in the coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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