Plumbworld Launch Franke Sinks Shop as Latest E-Commerce Venture

From: Franke Sinks Shop
Published: Thu Jul 28 2011

Exciting times ahead for Plumbworld as latest news from the pioneering e-commerce company reveals website number 38 as Franke Sinks Shop. The website will sell the entire range of sinks and taps by Franke in an easy to use navigational menu that allows the customer to shop by finish, model and installation.

Franke is the world’s leading provider of intelligent systems for domestic kitchens and is renowned for its commitment to quality and an unmistakable flair for design, using state-of-the-art production technology and only the finest materials.

Scott Morris, E-Commerce Manager of Plumbworld: "As a stockist of Franke Sinks we recognised their popularity and with one of the largest and fastest growing collections of premium kitchen products on the internet it was time to create a website designed specifically for the brand. Combine that with clever marketing and a taxonomy that allows the customer to shop to their requirements, we anticipate another very successful website for our company"

With a history that spans 100 years Franke is a household name that is synonymous with innovation and quality. Starting from a small workshop in 1911 building oven tops, skylights and dormer windows, Hermann Franke started to manufacture the first sink units. Following Hermanns Death in 1939 the company was taken over by his son Walter and transformed from an industrial pioneer to an international power. The changes that the company saw over the next 70 years cemented their legend firmly into innovative history.

Ben Beasley, Commercial Administrator at Plumbworld: "As with all of our new websites a lot of work goes into them to make them a great success. Our commercial team are busy sourcing the correct range while our marketing team are working their magic on the keywords and design layouts for the landing pages". Ben went on to say "We have already received a number of back orders for the Franke Sinks and early indications suggest sales will be very impressive over the coming months"

Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006, Plumbworld now employ more than 50 people in their purpose built warehouse and offices and boast an astonishing 38 websites selling everything from tools and bathrooms to barbecues and wood burning stoves. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.
Company: Franke Sinks Shop
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