Plumbworld implement Webloyalty discount scheme on its E-Commerce website

Published: Fri Jan 15 2010 [Webloyalty] is the leading provider of incremental revenue for online businesses, which enables e-commerce sites to further monetise their website traffic by offering shopper discounts and rewards. The majority of Webloyalty customers are e-commerce and e-travel sites which benefit from the potential to generate additional online revenue and increase site traffic.

Webloyalty members benefit from discounts and cash back rebates at hundreds of top online retail sites which now include the bathroom giant Plumbworld.

Scott Morris, E-Commerce Manager of Plumbworld said :

"In this, the ‘computer’ age, it is not only very difficult to get customers, it is even harder to keep hold of them and turn them into repeat customers. With the number of shopping comparison websites, online auction sites and also high street shops slashing prices to an all time low, customers have it easy when it comes to finding a bargain. We feel that with the implementation of the Webloyalty scheme, we have a very good chance to generate incremental revenue from customers by offering them a discount incentive to encourage them to return to the site and make a repeat purchase. This will be very beneficial in our consumables range and [Plumbing Supplies] sections" [Plumbworld] are an addition to the 450 top e-commerce websites Webloyalty also have on their books , including the airline Ryanair and the huge flower online e-tailer Interflora. In the US, they are already teamed up with the Official NASCAR Members Club website and many other big household names.

Founded in 1999 in the United States, Webloyalty offers an innovative revenue generating model to e-commerce sites. The Webloyalty subscription service business is highly successful with over 2 million memberships and 150 clients sites. The company was named one of the 200 fastest growing technology companies in North America by the Deloitte & Touche Fast 500 programme in 2007 and was also named in the AlwaysOnMedia list of top 100 Private companies in 2007..Webloyalty now has offices in London and a full-time UK based customer services team. [James Hickman, Managing Director of Plumbworld] said :

"We get over 300,000 visitors to the Plumbworld website per month, and always pride ourselves on delivering impeccable customer service. We have decided to implement the Webloyalty programme in order to give back yet more to our loyal customers who have continued to shop with us over the years, and hopefully increase those number of people significantly"

Plumbworld sell a wide range of bathroom suites, [showers], bathroom furniture and shower enclosures and have seen a huge increase in sales over the Christmas period.

Plumbworld is based in Evesham, Worcestershire and now employs 50 staff within their 2,000 sqm, purpose built warehouse and offices. The company had a turnover in 2008 in excess of £18 Million. Plumbworld was established in 1999 by James and Anita Hickman who sold the business to The Grafton Group Plc in December 2006.
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