Recent Study: Cigars in New Zealand

From: Fast Market Research, Inc.
Published: Thu Dec 18 2014

Cigar use in New Zealand is typically by cigar aficionados or used as a celebratory device. Accordingly, cigars are considered to be more of a premium product. Cigar smokers tend to be older men with moderate to high disposable incomes, who usually have humidors and other cigar accessories to ensure they get the most from their cigar smoking experience. Many New Zealand people consider quality to be the major influence over the cigar-purchasing decision. Conversely, cigarillos are consumed more frequently and often represent a substitute for cigarettes. Cigarillos carry lower unit prices than cigars, but are typically more expensive than cigarettes.

Competitive Landscape

The leading players in cigars and cigarillos in New Zealand during 2013 included Scandinavian Tobacco Group, Stuart Alexander & Co and Corporación Habanos. Smaller companies were also present, including Johann Wilhelm Von Eicken, Villiger Söhne, British American Tobacco (New Zealand), Imperial Tobacco New Zealand and Agio Cigars.

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Industry Prospects

During the forecast period, overall volume sales of cigars are expected to decline at a CAGR of -1%, in contrast to the 1% retail volume CAGR recorded in cigars in New Zealand over the review period. Whilst this may suggest that demand for cigars is set to begin suffering from the recently imposed retail display ban and higher unit prices as a result of excise tax increases towards the end of the review period, this may also be evident of a growing propensity for consumers to purchase their cigars from overseas websites due to their offering a greater range and better pricing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigars in New Zealand?
* What are the major brands in New Zealand?

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Tobacco in New Zealand
- Cigars in Portugal
- Cigars in France
- Cigars in Estonia
- Cigars in Venezuela
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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