Recent Study: Depilatories in Algeria

From: Fast Market Research, Inc.
Published: Mon Aug 04 2014

Depilatories registered 12% current value growth in 2013, with all sales being made within the hair removers/bleaches category, the number one choice of Algerian women. The many brands present in the market, both international and national, differentiate only by price, with the low-income women preferring the national brands because of the more affordable prices. Upper- and middle-income women prefer the premium products offered by international brands as they consider them to be more trustworthy in terms of the quality of the products.

Competitive Landscape

Natural Swedish Cosmetics Sarl leads the depilatories category, despite only having entered the category in the last two years of the review period. Its share rose from 17% in 2012 to 47% in 2013. All sales are through the direct selling channel, which is very effective in Algeria because of the closed and family-orientated society. Its Oriflame branded products have gained the trust of consumers due to their good price/quality ratio that has allowed all income levels to access these products. Meanwhile, brands such as Printania (Ets Mahi Ahcene) and Venus (Laboratoires Venus Sapeco) are targeting lower-income consumers by offering products at low prices.

Full Report Details at

Industry Prospects

The depilatories category is expected to register a CAGR of 3% at constant 2013 prices over the forecast period. Hair removers/bleaches will remain the leading category in the forecast period, with women's razors and blades continuing to be present mostly through parallel trade.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Algeria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Depilatories in Algeria?
* What are the major brands in Algeria?
* What is the most prevalent format in hair removal products?
* What are the key product development trends in razors and blades?

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