Recent Study: Hair Care in South Korea

In hare care, perfumed shampoo created new trends in standard shampoos. Aekyung Industrial Co Ltd and LG Household & Health Care Ltd introduced perfumed shampoo under their major hair care brands, Kerasys and Elastine respectively. The product's concept is a combination of standard shampoo and hair fragrances. The shampoo's scent lasts over four hours, so the products are popular amongst female consumers in 2013. After the popularity of perfumed shampoo, AmorePacific Corp also introduced perfumed shampoo under Mise-en-scene as well.

Competitive Landscape

AmorePacific Corp took 25% value share in 2013 and was ranked in the first position in hair care, followed by LG Household & Health Care with 23% value share. LG Household & Health Care started to distribute Silk Therapy, famous in the US market, and launched the new brand Organist in 2013. In particular, Organist is made with organic ingredients and attracts consumers due to the trends of preference for natural and organic ingredients in beauty and personal care.

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Industry Prospects

Hair care is expected to increase by a CAGR of 2% in constant value terms over the forecast period. Hair loss treatments and perms and relaxants will continue showing a negative growth rate; meanwhile, salon hair care and conditioners will record a constant value CAGR of 4% until 2018 due to premiumisation and greater popularity of hair treatments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in South Korea?
* What are the major brands in South Korea?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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