Recent Study: Home Laundry Appliances in France

From: Fast Market Research, Inc.
Published: Fri Feb 13 2015

2014 was another successful year for freestanding automatic washing machines in Egypt. This was due to two main reasons; the first is that much of the innovation in home laundry appliances is focused on automatic washing machines, while the second is that the leading retailers of automatic washing machines, especially the major chained retailers, generally offering their customers the option to pay for these products in instalments and these agreements are sometimes interest free. Consumers benefit directly from this offer of consumer finance, though it is clear that innovation plays a very important role in terms of generating sales in the automatic washing machines.

Competitive Landscape

During 2014, El Araby Group is expected to maintain its leading position within home laundry in Egypt as the company continues to capitalise on the strong base of consumers who trust the company and its Toshiba brand. One very interesting aspect of the company’s position in home laundry appliances is that it has been able to establish a strong lead over its competitors with just this one brand in its portfolio, which is mainly due to its strong efforts over many years to establish Toshiba as a major brand in other laundry appliances and promote its brand equity.

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Industry Prospects

Demand for top loading automatic washing machines is expected to increase substantially in Egypt over the forecast period. The majority of Egyptian consumers prefer these types of home laundry appliances as they are easier to load and are also more useful for fitting into tight spaces. Those two factors are very much appreciated by the majority of Egyptian consumers, many of whom are very keen to optimise the way they use the limited space they have in their homes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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