Recent Study: Polishes in Saudi Arabia

Saudi cities became increasingly polluted and dusty over the review period as a result of rapid urbanisation and industrialisation. Heavy traffic, overcrowding and increased industrial emissions all contributed to worsening air quality. This encouraged the more frequent use of household polishes, boosting sales of floor polish, furniture polish and metal polish.

Competitive Landscape

Zetra BV led polishes throughout the review period and accounted for a strong 30% value share in 2013. This leadership can be attributed to the company's dominance in shoe polish, in which its Kiwi brand held a 76% value share in 2013. Zetra represents Kiwi in Saudi Arabia on behalf of SC Johnson. Kiwi benefits from being a strong global brand name with a reputation for good quality, alongside widespread distribution.

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Industry Prospects

Polishes is expected to benefit from a number of trends in Saudi Arabia over the forecast period. There will, for example, continue to be high levels of pollution and dust in the country due to its desert landscape, overcrowded cities and increasing industrialisation. The government is seeking to reduce air pollution, with the Arriyadh Development Authority, for example, launching a three-year joint project in 2013 with Ricardo-AEA to improve air quality in Riyadh. However, any improvements are expected to be seen over the long term, with most consumers continuing to experience dustier homes over the forecast period, leading to the more frequent use of polishes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

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