Recent Study: Saudi Arabia Consumer Electronics Report Q1 2015

From: Fast Market Research, Inc.
Published: Wed Mar 04 2015

Saturation in key device categories such as smartphones and tablets mean s growth will be subdued in the Saudi consumer electronics market over 2015-2018, with a forecast compound annual growth rate of 1%. Although overall growth prospects are limited, we expect the market to remain highly lucrative to vendors. The mid- to high-end consumer electronics devices market will experience strong value growth during our forecast period to 2018 on the back of rising income, especially for public - sector workers. However, growth in the low end of the market will be constrained by the exit of a considerable number of migrant workers in the last two years under the government's 'Saudization' policy.

Headline Expenditure Projections

* Computer Hardware Sales: USD2.4bn in both 2014 and 2015, unchanged in year-on-year terms. The desktop and notebook market is forecast to remain stable, but a decline in tablet volumes will limit overall growth.
* AV Sales : USD1.9bn in 2014 to USD2.0bn in 2015, up 0.8%. The latest flat-screen TVs and soundbars will boost market value despite relatively low volumes due to the high price of UHD TVs.
* Han dset Sales: USD6.4bn in 2014 to USD6.4bn in 2015, up 0.1%. Handsets will be the underperforming market segment to 2018 as a result of the saturation of the overall handset and smartphone markets, combined with price erosion in the smartphone segment.

Full Report Details at

Key Trends And Developments

Both the smartphone and tablet markets in Saudi Arabia are well developed, with high device penetration rates by the end of 2014, estimated at almost 78% and 26% of adults aged 15-plus respectively. This makes the Saudi market lucrative with high spending per capita, but the rapid diffusion of ownership means there are severely diminished first-time buyer opportunities in 2015. Furthermore, with increased competition against Apple and premium Android vendors such as Samsung from low-cost Chinese brands, we also anticipate price...

The Saudi Arabia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Saudi Arabia.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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