Report Published: "Sun Care in Uruguay"

Fast Market Research recommends "Sun Care in Uruguay" from Euromonitor International, now available

[UKPRwire, Thu Sep 18 2014] Sun protection continues to be the largest product category accounting for 87% of total sun care product value sales in 2013. Even though Uruguayans are perfectly aware of the dangers involved in being exposed to the sun without adequate protection, the reality is that skin cancer cases are increasing due to sun exposure. Local authorities are increasing prevention campaigns but these campaigns are failing to reduce the number of cases of skin cancer, and even dermatologists say the numbers are rising. Exposure to the sun during the summer continues to be one of the major risk factors. Former Health Minister Maria Julia Munoz, President of the Honorary Commission for the Fight Against Cancer, explained that even though melanoma is the most malignant of skin cancers and has not shown significant increases, it is not decreasing, despite the intense marketing and information campaigns. Consumers know the risks but do not adopt preventative measures. Patients are increasingly consulting dermatologists as a result of the campaigns but only go to the doctor after they have a problem. The challenge therefore is to achieve prevention. Authorities consider it very important to work in schools with children, as young skin is much more sensitive, and the negative effects should be avoided at the early stages. For instance babies of over 6 months should use sunscreens, with an SPF of 30 or higher, with it being considered better to use child-specific products to avoid irritating substances. It is also important to ensure dual protection against both UVA and UVB rays, and the product should be water resistant. It is recommended to reapply sunscreen every three hours.

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Competitive Landscape

Urufarma with its Dermaglos brand of sun care led the category with an 18% value share in 2013. Nevertheless, the company lost almost ten percentage points during the last year. Beiersdorf with its Nivea Sun and Eucerin ranked second with a 15% value share. Roemmers, a traditional name in the consumer health industry that has been marketing the Umbrella sun care products for many years, accounted for 15% of current value sales, gaining almost seven percentage points from the previous year. Johnson & Johnson ranked in fourth place with Sundown, which dropped two positions and declined five percentage points to reach 15% of total sales.

Industry Prospects

The current trend towards using high SPF sun protection is expected to remain quite strong during the forecast period, fuelled by growing consumer concerns about the dangers of being exposed to the sun without adequate protection.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

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