Three quarters of women lie about their weight and dress size

From: myvouchercodes
Published: Wed Feb 24 2010

The average woman in the UK is a size 14, according to a recent study of 1,201 females – yet 59% said they had told friends and colleagues they were one size slimmer than they actually were, whilst 1 in 3 regularly lie about their weight. Three quarters of women said they’d lied about their weight.

The anonymous research, commissioned by the UK’s leading discount website, which provides discount voucher codes for fashion retailers including ASOS, Wallis, Quiz and more, found that just 12% of women had never lied about their size or weight.

When asked, "What size are you?", the majority, 24%, of women said they were a size 14, whilst just 1 in 5 said they were a size 10 or under.

Here are the percentages of women with relation to their size:

Under Size 8 – 4%

Size 8 – 7%

Size 10 – 9%

Size 12 – 21%

Size 14 – 24%

Size 16 – 14%

Size 18 – 13%

Size 20+ - 8%

Of the 88% of women who had lied about their size and weight in the past, 53% said they lied about their size and weight because they were embarrassed, whilst a third had lied to a date or partner in a bid to impress them.

92% of women admitted that they had ‘body concerns’ with regards to weight and size – with 85% saying they’d like to lose weight. Of those who said they would like to lose weight, just 31% said they were exercising or eating healthier.

A third of women said they had clothes in their wardrobe that no longer fitted them that they hoped to fit into again in the future.

6% of those asked said they had told people their dress size in American sizes to make them sound slimmer.

All of the fashion discount codes on, including 20% off all orders on ASOS are listed here:

Mark Pearson, Managing Director of had the following to say,

"Weight is always a tricky subject, being such a personal issue to many.

"The fact that just 12% hadn’t lied about their weight or size is indicative of just how big an issue it is to people. It’s also interesting to note that so many women say they’d like to lose weight, yet just a third are doing anything about it."



For more information, please contact Rich Leigh, 10 Yetis Public Relations Agency on 01452 348 211, or on Twitter @goodandbadpr


Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29 his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes has had sales exceeding £481m in the last year

Consumer savings on online shopping via up from £28m in 2008 to £52m in 2009.

MyVoucherCodes is the UK’s most popular discount site.
Company: myvouchercodes
Contact Name: Rich Leigh
Contact Email: rich@10yetis,
Contact Phone: 01452 348 211

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