Toilet care was led by Henkel, which accounted for a 24% value share in 2013. The company benefits from its wide range of toilet care products sold under its strong and well-established Bref brand. In 2013, Henkel was present and led sales of rim blocks, rim liquids, toilet care tablets/powders and toilet liquids. The company was also traditionally active in new product developments and promotion of its products at the end of the review period. In 2013, the company introduced Bref 6x Effect (toilet liquid with strong effectiveness) and Bref Duo Stick ("non-cage" sticking rim block with double effects) and ran a promotional campaign accompanied by the song "Please Baby Flush It" by Ball Dream Band, which wittily promoted the rim block Bref Power Aktiv.
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Toilet care is expected to record relatively stable growth with a CAGR of 1% in value sales at constant 2013 prices over the forecast period. Although the performance of toilet care is expected to remain weaker and only stagnate in value sales at constant 2013 prices in 2014 (as consumers will remain cautious in their spending due to a weaker performance of the Czech economy), toilet care is predicted to record gradual growth toward 2018. An improved economic situation, rising purchasing power and improvements in consumer confidence will be the main drivers behind this.
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The Toilet Care in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
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* What are the major brands in Czech Republic?
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