Travel Accommodation in Ireland - New Market Study Published

As cash-strapped consumers, both domestic and international, continued to seek out the best available prices, there remained in Ireland an almost complete reliance on bookings from deals sites, such as Groupon, LivingSocial and DealRush, masking actual occupancy rates and affecting room rates and profitability, which continued to fall as a result.

Industry Prospects

Travel accommodation is expected to post a value CAGR of 1% at constant 2014 prices over the forecast period. Occupancy will continue to be driven by discounting and promotional activity as value remains key to consumers' decision making processes, and, with this in mind, it is likely that increases in room rates will remain limited. Travel accommodation outlet numbers will grow by 3% of the forecast period largely as a result of self-catering apartments and private accommodation which consumers will likely switch to as they look for value for money.

Full Report Details at
- http://www.fastmr.com/prod/887886_travel_accommodation_in_ireland.aspx?afid=303

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Accommodation industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Accommodation industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Accommodation in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Travel Accommodation in Ireland?
* What are the major brands in Ireland?
* What is the rate of development for chained hotels vs independent hotels?
* How are luxury hotels performing compared to mid-priced and budget hotels?
* Is there an increase in hostels and campsites?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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