Vacuum Cleaners in Colombia - New Study Released

Vacuum cleaners as a small appliances category in which several products are successfully making the transition from being regarded solely as carpet cleaners to being seen as comprehensive and complete home cleaning appliances. This transition is likely responsible for the high growth rates being recorded in some bacon clears categories towards the end of the review period. Newer households in Colombia tend to have few carpets, while the carpets which were once common in older Colombian homes are progressively being replaced by hard flooring due to health concerns about the dust which can collect in carpets and the superior convenience of hard flooring. Faced with this trend, the leading manufacturers of vacuum cleaners in Colombia have successfully repositioned their appliances as being all-round cleaning devices which are suitable for removing dust from furniture, curtains and bed sheets, among other household textiles.

Competitive Landscape

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Electrolux SA is expected to maintain its dominant position in vacuum cleaners in Colombia in 2014 with a 52% volume share. The company's very strong position in the category can be attributed mainly to its at least 60-year presence in Colombia. Electrolux is quite associated with their vacuum cleaners as it was their initial portfolio in Colombia. The company is often considered to be the reference point in terms of quality for all other players in the category and through its relentless focus on new product development and innovation, the brand has been largely responsible for keeping the category afloat during a period of flagging demand.

Industry Prospects

Despite the changes to the general concept of vacuum cleaners which have been undertaken by the category’s leading manufacturers in recent years with the aim of repositioning vacuum cleaners as comprehensive cleaning appliances which can be used to cleanse numerous different surfaces and even to purify the air, this concept will need to be exploited even further during the forecast period in order to generate more dynamic growth in the category. Brands such as Samurai, LG and Electrolux have been able to reverse the previous declines which were plaguing the category earlier in the review period, although these efforts may need to be stepped up during the forecast period in order to ensure that positive growth remains a feature of vacuum cleaners in Colombia.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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