Vectorealism launch opens Italy to Ponoko creators

From: Ponoko
Published: Wed May 12 2010

Milan-based fabber Vectorealism has launched a laser cutting and engraving service using Ponoko – the world’s easiest making system. This gives Italian creators access to local making and shipping rates through their online Ponoko ‘personal factory’.

The development also opens up the Italian market for creators around the world. Items can now be produced in Milan and shipped locally, reducing the cost – and environmental impact – of long-distance shipping to Italy.

Vectorealism is the second digital making company to launch in Europe using Ponoko’s making system. Berlin-based Formulor launched its making hub in February this year. These services are in addition to Ponoko owned and operated making hubs in San Francisco, California and Wellington, New Zealand, and the emergence of more than 150 fabbers using Ponoko’s system through 100kGarages.

Ponoko CEO David ten Have says the company is working with other digital making service providers to add more making hubs around the world.

"It’s about making it easier to get things made, no matter where you, or your customers, are in the world," he says.

As well as providing online manufacturing services direct, he says, Ponoko is expanding its role. "Our online making system connects all the players in the making process. We’re connecting creators, fabricators, materials suppliers and buyers of products in a way that makes it easy and affordable for anyone to make almost anything."

The benefit for fabricators like Vectorealism extends beyond accessing pre-paid making jobs from Ponoko’s 25,000 creators.

"Ponoko streamlines the making process to make it easy and affordable for creators and more profitable for boutique manufacturers," says Vectorealism GM Marco Bocola. "For example, Ponoko’s automated online quoting system means creators get an instant price to make their product. Plus we don’t need to factor time spent providing manual quotes into our pricing structure so it keeps costs down."

Creators can access Vectorealism services via their free personal factory at They just select ‘Vectorealism – Italy’ as their making hub.


For more information contact:

Marco Bocola
+39 393 203 9860

Derek Elley
+64 21 88 66 81

About Vectorealism

Vectorealism was founded by Eleonora Ricca and Marco Bocola. Their factory in the centre of Milan serves a network of young fashion designers, interior designers, architects and artists. The company’s mission is to provide a fast, accessible and user friendly laser cutting and engraving service to anyone and everyone who wishes to produce something. (
About Ponoko
Ponoko, the world’s easiest making system, is an online marketplace for people to make real things. It’s where creators, digital fabricators, materials suppliers and buyers meet to make almost anything. More than 50,000 user-generated designs have been instantly priced online, made and delivered since Ponoko was selected to launch at TechCrunch40 in 2007. Ponoko has reinvented how goods are designed, made and distributed leading to profiles in The Wall Street Journal, The New York Times, BBC News, Financial Times, The Globe & Mail, Inc. magazine, WIRED magazine, The International Design Magazine and more. (
Company: Ponoko
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