Watches in France - New Report Available

In line with what happened in 2013, French consumers reduced purchases of watches in 2014 and when they bought them, they preferred more expensive products because of their higher quality. Watches are increasingly seen as a pleasure- and status-driven purchase. As such, demand for watches contracted considerably in 2014. Volume sales declined due to a strong reduction in purchases of basic watches. With the fragile economic context and its negative impact on purchasing power, French consumers reduced their expenditure on watches, in particular with lower priced ones. According to trade interviews, foreign tourists also reduced their consumption of watches due to the fact that they have increasingly more brands available in their country and more of them avoid the purchase of such products when they visit France.

Competitive Landscape

Competitive Landscape

Cartier Joaillerie International SAS was the leading player in watches in 2013 with a 12% value share. The company has a large range of mechanical and quartz analogue watches. It is closely followed by Rolex France SA. The Rolex brand enjoyed strong brand recognition thanks to its quality and regular investments in advertising.

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Industry Prospects

Industry Prospects

Status and pleasure purchases will remain the main drivers for watches over the forecast period. Investments by manufacturers in product innovation, in particular in customised watches, and in advertising will also be important factors behind stable domestic demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of mechanical, quartz analogue and quartz digital watches compare in France?
* Which format of watch underpins most sales: casual, formal or sports?
* Which retail channel is showing the most future promise?

Reasons to Get this Report

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