Woolworths attempts to set world record for largest ever pass the parcel

From: Woolworths
Published: Fri Nov 05 2010

Woolworths, the online family superstore, will fleetingly return to the high street to set the Guinness World Record for the largest ever game of pass the parcel, and is appealing for towns and cities across the UK to take part.

By visiting the Woolworths Pass the Parcel site between the 1st and the 15th November 2010, families can nominate their town to be visited by Woolies' loveable snowmen, Stan and Ollie Snow who will bring along with a giant parcel the size of a small car. The parcel will contain thousands of pounds worth of toys, including some of the most sought after gadgets, games and playthings for Christmas 2010, as well as an abundance of Christmas spirit to start the town's festive celebrations. All items will be given away over the course of Woolies' world record breaking pass the parcel Christmas adventure.
The 10 towns or cities with the best letters of nomination will win a visit from the record breaking parcel in the weeks leading up to Christmas, with the writer of each letter invited to tear one giant layer off the parcel and take away some of the top toys for Christmas valued at close to £500.  These will include a Jet Pack Buzz Lightyear, Pumpaloons, a Paper Jamz Shark Guitar and a V Tech KidiZoom video camera, all cult toys that could sell out on the high street as the 25th of December draws near.

Small gifts will be given to the first 100 people who come along and greet Stan and Ollie as they pass through their town.  In total, over £1,000 worth of toys will be given away per visit.

The lucky town that gets to peel off the last layer of the parcel will get a very special celebrity surprise.
Stan and Ollie, who will be touring the UK with the parcel, said: "We want everyone to know that Woolworths.co.uk is the home of family fun, bursting with toys and surprises for Christmas.  We're bringing thousands of pounds worth of toys to UK towns so we can break a world record as well as spread some festive cheer.

"The kinds of letters we'd love to get would give a good reason why the writer's town deserves to get a visit. It could be that they believe their town is the most festive in the UK, or they really miss their local Woolies, or they simply want to have the best Christmas ever.  Perhaps one family would just really enjoy rallying their town to break a Guinness World Record."

A Guinness World Record adjudicator will be present to watch the start of the record breaking road trip and to wave the snowmen off on their journey.
The Woolies snowmen are also planning on making a surprise visit to the children's ward at each town they visit, to deliver a selection of the most popular toys from Woolworths.co.uk. 

For those towns that don't make it to the final 10, Woolworths is still alive and kicking online at www.woolworths.co.uk
About Woolworths
Woolworths is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa £1.7 billion. The Group has 5m active customers and offers 1000's of big brands across a range of categories including women's clothing, men's clothing, furniture and electricals.

Brands within the Shop Direct Group portfolio include Very.co.uk, Littlewoods.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.

Further information
To request samples, high res visuals, or further information about Woolworths.co.uk, please contact:

PR Contact:
Katie Hancock
Golden Goose PR
11-12 Smiths Court
0207 734 2002
Company: Woolworths
Contact Name: Katie Hancock
Contact Email: enquiries@pr-sending.co.uk
Contact Phone: 0207 734 2002

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