"Incontinence in the US" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Jun 20 2014

In 2012, leading incontinence brand Depend launched its Depend Underwear Variety Packs, which are displayed like real underwear in clear packaging in assorted eye-catching, gender-specific colours, prints and patterns. This product encapsulates the industry's effort to reduce the stigma and stereotypes associated with incontinence products for the elderly. These efforts have been extended into the internet universe - as of 2013, Tena and Depend both offer an online customer care service for curious and prospective consumers wishing to receive advice in a more discrete manner. Moreover, these web portals act as e-commerce channels too, and allow consumers to overcome any feelings of discomfort, anxiety, or insecurity due to the power of anonymous purchasing. While sales of incontinence products are still largely distributed through health and beauty specialist retailers and mass merchandisers, internet retailing's value sales witnessed strong growth from 2010 onwards, albeit slowing somewhat in 2013.

Full Report Details at
- http://www.fastmr.com/prod/836748_incontinence_in_the_us.aspx?afid=303

Competitive Landscape

Kimberly-Clark led incontinence in 2013 with a 57% value share. The American conglomerate owns Depend and Poise, which are ranked first and second in brands, with Depend dedicated to heavy incontinence and Poise aimed towards light incontinence. Due to the strong performance of these brands, Kimberly-Clark increased its share as grew its sales by US$62 million over the past year. Innovative projects like the national launch of the Poise Feminine Wellness line - a first-of-its-kind line of consumer products designed specifically with menopausal women in mind - is what allows Kimberly-Clark to stay on top.

Industry Prospects

Incontinence is predicted to continue to see strong growth in both value and volume terms. Volume sales are expected to expand by a 4% CAGR over the forecast period, with value sales expected to rise by a CAGR of 5% in constant 2013 prices. The combination of an ageing US population and the continued efforts by manufacturers to diminish the social taboos and misconceptions surrounding incontinence products will create an environment for strong sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in USA market research report includes:

* Analysis of key supply-side and demand trends

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