"Jeans in Taiwan" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Sep 08 2014

A weaker than expected economic and low consumer confidence led to an overall decline in value sales within jeans in 2013, though it was an improvement over 2012. Jeans is a mature category and most consumers in Taiwan usually already own a pair of jeans. Therefore, most consumers have little need to purchase an additional pair of jeans during a recession unless it is considered a necessity.

Competitive Landscape

Levi Strauss & Co led jeans sales in 2013, recording value share of 12%. Despite weak consumer confidence and stiff competition from Uniqlo and Zara, Levi's maintained its brand share through various promotions and marketing activities to strengthen its position as a desired premium brand among young consumers who were more brand-conscious and preferred brands that reflected status. In 2012, Hebe from the popular female pop band S.H.E. was named the official celebrity endorser for Levi's in Taiwan. Levi's continued to promote heavily in 2013.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/860163_jeans_in_taiwan.aspx?afid=303

Jeans is expected to continue to decline over the forecast period, with a projected value CAGR of -1% at constant 2013 prices. Jeans is a relatively mature apparel category, with the majority of Taiwanese consumers already owning at least one pair of jeans. Therefore, most people only purchase jeans when necessary, a good bargain is available or for fashion reasons such as coloured jeans.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Taiwan?
* What are the major brands in Taiwan?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women's clothing vs men's clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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You may also be interested in these related reports:

- Jeans in the US
- Jeans in Australia
- Jeans in Morocco
- Jeans in Canada
- Jeans in Vietnam

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Contact Name: Bill Thompson
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