"Mobile Phones in China" Published

From: Fast Market Research, Inc.
Published: Mon Nov 24 2014


In 2014, smartphones continued to post buoyant growth of 18% in retail volume sales in China. It has quickly replaced the basic feature phone, which most likely held some volume sales largely amongst the elder population with lower income levels. Thanks to the continuous unit price drop over the review period and rising disposable income level, smartphones became increasingly affordable amongst mass consumers in China. In addition, more domestic players who focused on the low-end smartphones priced at around RMB1,000 had provided more affordable choices to the lower-end consumer segment, especially to those in the rural areas.

Competitive Landscape

Samsung China Electronics retained its leading position in mobile phones in China in 2013, leading smartphones with 20% of retail volume sales and a 31% share in feature phones. This was mainly thanks to its frequent new product launches with advanced product features and specifications such as high-quality large screens and reasonable prices, which appeals to Chinese consumers. In addition to a wide product portfolio which caters to a large consumer base in China, the company’s successful marketing strategies also play a crucial role in securing its leading position in mobile phones.

Full Report Details at
- http://www.fastmr.com/prod/888641_mobile_phones_in_china.aspx?afid=303

Industry Prospects

Mobile phones is expected to post a steady 4% retail volume CAGR over the forecast period, reaching 438 million units in 2018, greatly driven by the strong demand for smartphones, which is projected to benefit from a shortened replacement cycle and new adoptions in rural areas. However, the growth rate is projected to achieve maturity at some point over the forecast period since smartphones already recorded staggering growth over the review period and a continuous decline of feature phones caused by the shift to smartphones is also expected.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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