"Nappies/Diapers/Pants in Estonia" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Aug 26 2014


Nappies/diapers/pants value sales saw positive growth in 2013 as the improvement of the economic situation continued and consumer purchasing power was moving upwards as a direct result. Furthermore, even volume sales increased despite the high level of maturity of the category. However, compared to value sales, volumes increased only marginally as consumers trading up towards more expensive products had a direct impact mostly only on value sales.

Competitive Landscape

SCA Hygiene Products continues to lead sales in 2012 with a value share of 35%. SCA Hygiene Products manages its Libero brand which is a strong leader as it offers nappies, diapers and pants for all ages of babies. Procter & Gamble followed the leader with a 34% share in value sales and is very well known for the Pampers product line. Similarly to Libero, the Pampers brand also provides products across all baby-related categories. Both of the leading companies are investing heavily in marketing and advertising activities and also new product development. The third in the category was Kimberly-Clark with the Huggies brand, recording a value share of 17% in 2013. Huggies also offers a wide range of products but is slightly less visible as it does not invest in advertising quite as much as the leaders.

Full Report Details at
- http://www.fastmr.com/prod/871494_nappiesdiaperspants_in_estonia.aspx?afid=303

Industry Prospects

Nappies/diapers/pants is a rather mature category in Estonia and for this reason, a lot of volume growth is not expected from the forecast period. The value growth however, is affected by notions such as consumer purchasing habits and inflation on the world market. As consumers are trading up in the improving economic environment, the value sales are likely to move along a positive forecast. Furthermore, the increasing production costs are driving inflation which in turn has a direct impact on value sales. As the birth rate is not expected to increase significantly during the forecast period, no impact from this on sales is predicted.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  

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