"Writing Instruments in the Netherlands" is now available at Fast Market Research

Sales of writing instruments registered flat growth in 2014, continuing the trend evidenced during the previous year. Despite the fact that writing instruments suffered from the higher use of electronic devices to write in place of paper, manufacturers responded with renewed promotional efforts to expose products to consumers and then generate new demand. Companies and retailers present looked for ways to create attention for products such as premium pens or colouring with new products and enhanced marketing efforts aimed to trigger consumer curiosity.

Competitive Landscape

Edding Lega International BV accounts for 32% of markers and highlighters value; a category which the manufacturer leads and continues to innovate with products for alternative applications. In March 2014, the company introduced a new marker specially designed for porcelain surfaces, suitable for decorative purposes. The Edding 4200 for porcelain can be applied on fine and broad trace and assures a long-lasting effect. With this product, the manufacturer looks to cater for the rising consumer group in arts and crafts hobbies.

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Industry Prospects

Writing instruments is not likely to generate positive growth as envisaged during previous forecasts during the review period. The biggest challenge for growth will remain the increased usage among consumers of electronics, including mobile phones, tablets and personal computers. The need to write with a pen on paper will be less significant as most people communicate through electronic mediums; a trend expected to consolidate further over the forecast period as consumer electronics manufacturers concentrate on generating further penetration and use.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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