Private education expert suggests existence of ‘super-prime education’ sector to explain continuing

Adam Caller, founder of Tutors International, reports that the credit crunch has had no impact on demand for full-time live-in tutors and discusses the reasons why, introducing the idea of ‘super-prime education’

[UKPRwire, Sat Feb 14 2009] Tutors International announces that demand for full-time live-in tutors has been unaffected by the credit crunch, despite the fact that other sectors of private education have been affected by the economic crisis. Adam Caller, founder of Tutors International, suggests that the market for full-time private tutors could be called 'super-prime education', being a similar phenomenon to the super-prime property sector which has remained more buoyant than other areas of the property market. For more information, visit or call +44 (0) 1865 435 135.

Many businesses are experiencing cancellation of contracts as established customers are reigning in costs. When asked whether this had been a problem for Tutors International, Adam replied "No. We haven't lost a single client. I think there are a number of reasons for this. Firstly, there is less pressure on our clients' budgets. Secondly, if there is a need to evaluate expenditure, these families will prioritise keeping their live-in tutor above many other things. Even though times are hard for many, and this is an unusual recession given its global nature, excellent education for their children remains a priority. They see the value," Adam added. "They see the impact that a private tutor has on their child's education and development and will only consider giving that up in dire circumstances. Full-time tutors become an integral part of family life, and rapidly become a necessity, rather than a luxury."

The current economic crisis has created a constant stream of bad news, amongst which have been reports of the private education sector suffering from the effects of redundancies in the banking sector. "There's a tendency to think that all aspects of the economy are affected in the same way, but the impact of the credit crunch on the lives of people fortunate enough to be in the position to afford a full-time private tutor is less than in other sectors of the population," Adam commented. "Whilst affluent families may have lost a huge amount of value on shares and property, their asset base is so large and varied that it doesn't affect them in the same way as a family with only one or two revenue streams. Collectively, these factors have ensured that the demand for full-time live-in tutors has been unaffected."

About Tutors International
Tutors International is a worldwide organization providing experienced private tutors to work with children of all ages and nationalities. Tutors are available for full-time tutoring positions, for major support and tutoring outside school hours, or for home-schooling.

Tutors International provide tutors in a wide variety of situations from helping students re-take critical exams, helping pupils with the transition of moving between international school systems, and supporting youngsters with AD/HD and dyslexia. They provide a bespoke service to find the right tutor that suits the child's needs and aspirations, and if a live-in tutor is required, it is essential that the assigned tutor is the right match for the family and fits in the environment.

Tutors International was founded by Adam Caller who has tutored students of all ages. He has received specialist training in dyslexia and Attention Deficit Disorder and is very sensitive to children's educational difficulties. He has now turned this expertise to recruiting, training and placing other tutors to help families.

Company: Tutors International

Contact Name: David Spencer

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Contact Phone: +44 (0) 1865 435 135

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