Move Over Middleton - Gok Wan UK's Number One Bridesmaid

From: Confetti Press Office
Published: Mon Jun 27 2011

Pippa Middleton has been pipped to the post by Gok Wan at the top of a nationwide poll* to find Britainís favourite wish list bridesmaid.

Perhaps unsurprisingly, Angelina Jolie was voted the least likely celebrity to be chosen as maid of honour in the survey commissioned by, the UKís number one wedding website.

The research launches Confettiís Ultimate Bridesmaid campaign, which aims to find the UKís most experienced bridesmaid and share their wealth of knowledge with both those about to take on the role and brides gripped by wedding fever, from advice on etiquette, accommodating Bridezilla demands and style tips.

Todayís bridesmaid can expect to be tasked with counselling the bride, organising a lavish hen party and finding the perfect wedding dress in addition to arranging flowers and arranging their own shoes, which nearly a quarter of brides expected their bridesmaid to pay for themselves.

With a quarter of bridesmaids spending between 21 and 30 hours on preparing for the role, it is arguably one of Britainís worst paid jobs, with the average bridesmaid (40 per cent) receiving a thank you gift of just £20 in value!

Stealing the brideís thunder on the big day was found to be the ultimate bridesmaid faux pas by a third of respondents, while nearly a quarter (23 per cent) were primarily concerned with their bridesmaid starting a fight!

Reliable and supportive personalities are favoured by 70 per cent of brides while only one in ten were keen to hear the honest truth from their bridesmaids!

The survey closely follows the release of Bridesmaids, which hit UK cinemas this week taking a refreshing look at the role of chief bridesmaids and the tricky reality of friendships under pressure. Editor, Belinda Hanks, said: "Weíre looking for the champion of bridesmaids. Our ultimate bridesmaid campaign aims to find someone who epitomises todayís modern bridesmaid: stylish, organised, practical, fun and someone who can offer essential advice and words of support to the thousands of brides-to-be in our forums."

For many bridesmaids itís a real honour to be play such a key part in a brideís big day. However, itís also a role that also means accommodating the (sometimes pressured) demands of brides-to-be throughout her wedding journey.

"And yes it can be controversial! Our research found that as many as one in five brides wanted their bridesmaid to be single and child-free. And the majority of brides (38 per cent) preferred their bridesmaid to be on the younger side. IE: 19-25 years old."

Are you The Ultimate Bridesmaid?
Nominate yourself, your sister, best friend or the person you believe best deserves the crown of Confettiís Ultimate Bridesmaid by visiting and for a chance to win a luxury photoshoot experience courtesy of For Your Eyes Only Portraits, worth £599.

*Research carried out with 1,000 consumers by Your Say Pays on behalf of Confetti in June 2011
The Fabulous Photo Shoot worth £599 is available at any one of five exclusively female For Your Eyes Only studios across the UK. 10 runners up will also receive a free Mid Week Mini Photo shoots worth £99. Terms and Conditions apply. See the website for full details.

Notes to Editors
Confetti is the UKís number one wedding website. Launched in 1999, the brand is a trusted favourite amongst brides and those involved in planning a wedding.
With more than 5,000 products, Confetti has something for every type of bride and budget. The range includes well-loved brands such as Mandalay, Vera Wang, DiamoníT, Bombay Duck, Thorntons, LSA, Simon Carter, Kit Heath and Sonia Spencer as well as items exclusive to Confetti.
Whatís more, is the ultimate resource for planning a wedding. Packed full of inspiration news and information on everything involved in the big day, take advice from the team of wedding experts or share ideas with other brides in the online forum.
The company is currently owned by North West businessman George Buchan and has recently won, for the second year running, the Wedding Ideas 2011 Award for Best Special Touches.

Company: Confetti Press Office
Contact Name: Gemma Wilson
Contact Email:
Contact Phone: 0113 243 1117