Toy Box Manchester

From: JPR Media Group
Published: Mon Sep 24 2018

On Saturday 18th August, Toy Box Manchester unveiled with a private launch party by Toy Room’s partners Luca Maggiora and Jordan Rocca, Marc Merran the partner of MNKY HSE, Beat, and Movida and a consortium of investors.

An A-list celebrity hot spot, Toy Room is one of the biggest UK-cum-worldwide nightlife brands in the world. Toy Room is now in 7 city locations – London, Manchester (as Toy Box), Rome, Mykonos, Istanbul, Athens, Dubai, Toy Roof in London’s Soho and Shoreditch with Toy Room opening soon in Sao Paolo Brazil and Delhi India. Toy Room is taking the jet set clique around the world with it’s iconic teddy bear and naughty-named cocktails.

Drake, Leonardo DiCaprio, Rihanna, Lewis Hamilton, Jason Statham, Tom Hardy, Kevin Costner, Bradley Cooper, Gerald Butler, Ronaldo, Nicole Scherzinger, Cuba Gooding Jr, Scott Eastwood, Amaury Nolasco, U2 and throngs of pop stars, supermodels, athletes and actors have frequented their international establishments.

The world’s first industrialized city and second biggest economic growing city in the UK after London, Manchester will bring a booming crowd of affluent party people to the new club. Their infamous celebrity clientele will certainly be alluring as well as the deliciously filthy-named drinks.

Manchester locals can guiltily indulge in £10 cocktails with names such as "Make Me Wet" which is Bacardi Carte Negra, Passoa Passion Fruit, Lime, Cranberry, Apple and Mint, "Fill Her with Bubbles" which is Bacardi Oakheart, Bubbles, Mango and Orange Juice and "Cream’d" which is Mozart Gold, Grand Marnier, and Kahlua milk as well as large sharing drinks at £75 each with names such as "Berry it Deep", "Jack me Off", and "Fruity Bitch". Are you blushing yet?

Toy Room was originally founded by four Italians – Luca Maggiora, Jordan Rocca, Corrado Mozzillo, Gennaro Salerno who met in London whilst both working in the hospitality industry. Jordan came to London to work as a broker, only club promoting on the side to make extra cash. After the club promoting became more profitable than his finance job, he quit and joined forces with successful nightlife entrepreneur Luca Maggiora to open their first club Project. After Project, Maggiora and Rocca launched Charlie nightclub and then Socialista private members club in Mayfair with famed restauranteur Giuseppe Cipriani.

Afterwards, the high-end nightlife concept of Toy Room in Mayfair was launched by Luca, Jordan, Gennaro and Corrado when they decided they wanted to launch a more relaxed and fun playground for their existing black book of VIP’s and international jet set clientele.

Toy Box Manchester is a more accessible commercial nightclub with outrageous twists like the signature teddy bear which you can find in every club and a special light box with the words "I Lost my Teddy Bear, Can I Sleep with You" which will be a signature attraction in the Manchester location.

Toy Box Manchester is taking over the oldest club site in the city, the Press Club founded in 1870 which was a late night drinking establishment for 19th century British journalists. Revived as Toy Box, this historical building will feature a 360 degree bar, an interior showcasing artist Antonio Tadrissi’s work with cool urban markings by local graffiti artist Ben Downs.

What will the future hold for Toy Room? After the launch of Delhi, India and Sao Paulo, Brazil later this year, expansion plans include two more sites in Italy and one in France to be confirmed…. watch this space.

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