100% Home Delivery/Takeaway in Hungary - New Report Available

The business of 100% home delivery/takeaway is still in infancy compared with other popular consumer foodservice solutions as restaurants are considered as a critical brand building tool to communicate marketing mix elements and deliver the brand experience. There are more operators running outlets dedicated to serve only home delivery requests as online ordering is easy, fast and reliable.

Competitive Landscape

The category is highly fragmented and there were still only two chained companies operating outlets in 100% home delivery/takeaway in 2013. It is not expected that any new chains will enter the channel during the forecast period, but current players will increase their coverage and move into new countryside towns. Whilst chained pizza restaurants always offer home delivery from their restaurants, outlets exclusively dedicated to home delivery are rare. Pizza Forte Kft leads 2013 sales of 100% home delivery market with a 7% value share.

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Industry Prospects

100% home delivery is expected to continue its growth via increased sales and transactions per outlet, but the category will remain small as operators prefer to run restaurants and home delivery is the secondary source of income. Home delivery services with a prime focus on mainstream Hungarian cuisine will drive the category and they will gradually integrate international food into their menus to enlarge the assortment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of 100% Home Delivery/Takeaway in Hungary?
* What are the major brands in Hungary?
* What is the most popular cuisine type in home delivery/takeaway in Hungary?
* How have independent pizza 100% home delivery/takeaway brands competed against chained brands?

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