Carbonates in Morocco: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Aug 19 2014

In 2013 carbonates continued to be negatively affected in terms of volume growth by the developing health and wellness trend in Morocco, with some consumers starting to shift from cola carbonates to products that they considered to be healthier, such as bottled water and some products within juice. As a result, carbonates saw slightly lower volume growth in 2013 compared with the review period CAGR. Sales of carbonates grew by 3% in retail volume terms in 2013, demonstrating a marginally slower growth rate than the CAGR over the review period. A growing number of health-conscious consumers chose to reduce their consumption of carbonates in their desire to lead a healthier lifestyle.

Competitive Landscape

Coca-Cola Morocco led carbonates in 2013 with a 77% off-trade volume share. The strong position held by the company is mainly due to the dominance of the original Coca-Cola, Coca-Cola Light and Coca-Cola Zero brands within cola carbonates. The Coca-Cola brand enjoys very strong brand equity, and the company invested in major marketing campaigns to maintain its top-of-mind position amongst consumers.

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Industry Prospects

The consumption of carbonates is expected to remain popular in Morocco, particularly amongst the younger generation. Furthermore, the country's warm climate is conducive to constant demand for carbonates, as these drinks provide refreshment and relief from the heat. Consumers are also able to choose from a large range of carbonates in the market. However, for health reasons, health-conscious consumers will eventually switch away from carbonates to other types of drinks, such bottled water and juice.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Carbonates in Morocco?
* What are the major brands in Morocco?
* Who are the key consumers of carbonates in Morocco?

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