Diet soda was first invented in the 1950s by the vice president of a New York hospital who wanted a sugar-free option for diabetic patients. Diet soda are sugar free, low calorie or zero calorie, artificially sweetened carbonated beverages. The Diet soda is generally marketed towards the diabetics, health-conscious individual’s athletes and other individuals who want to reduce sugar intake to improve fitness and lose weight. The carbonated drink industry is the most dynamic sector in global food & beverages, in which the consumers are continuously looking for some different taste and forms of drink, which forces carbonated drink manufactures for innovation along with time. The global diet soda market is anticipated to grow with significant CAGR over the projection period.
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Global Diet Soda Market Dynamics
Rising Urbanizations and modernization in emerging economies have bolstered the food and beverage industry consequently pushing the demand for diet soda. A constant change in the lifestyle of consumers can easily be seen on a past couple of years, especially in teenagers. Improvements in the economic conditions of various countries have led to increased disposable income and higher standard of living. With increasing beverage industry, the market for Diet Soda is anticipated to find better opportunities in ready-to-drink beverages segment. The per capita consumption of soft drink is increasing in line with the global GDP growth rate, and the same trend is being observed by the diet soda market. Other factors which are driving the demand of the diet soda is marketing of the diet soda as low or zero calorie drink, which is considered as a healthy alternative as compared to other carbonated drinks which as a result creating the demand of diet soda in the market. Instead of sugar diet, soda is sweetened by using artificial sweeteners like cyclamate, acesulfame-k, aspartame, saccharin, and others. One of the main factors that have a negative impact on the diet soda market is stringent rules and regulation for artificial sweeteners consumption which is hindering the growth of the global diet soda market. The regulations were put in place owing to various side effects of artificial sweeteners used in diet soda on human health, to name a few, improper digestive system functioning, allergic reactions, higher chances of metabolic diseases and loss of good bacteria. This has also impacted the adoption rate of artificial sweeteners in other industries as well including the diet soda.
Global Diet Soda Regional Outlook and Competition Tracking
The global market for diet soda is slightly fragmented in nature and includes both global and regional level players. Some of the prominent manufacturers of Diet Soda includes PepsiCo, The Coca-Cola Company, Crooked Beverage, Boylan Bottling, Wild Poppy Company, Jones Soda, SIPP eco beverage and other prominent players.
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Diet Soda market – Regional outlook
The global diet soda market can be divided into seven regions which includes Europe, North America, Middle East & Africa, East Asia (Japan, China, South Korea,), Oceania (Australia, New Zealand), Latin America and South Asia (India, Thailand, Malaysia, Indonesia, Philippines, Rest). Collectively, South Asia and East Asia can be foreseen to witness significant value share and growth in the global diet soda market owing to growing carbonated beverages consumption among various end users. Europe and North America have also contributed significantly to the global diet soda market. The Middle East & Africa and Latin America together anticipated to account significant share over the projection period. GCC countries together account for decent value share in the global diet soda market. Overall, the global market for diet soda is projected to auger well over the projection period.
Global Diet Soda Market Segmentation
The global Diet Soda market can be divided on the basis of end users, by sales channel and region. On the basis of end users, the global diet soda market incorporates teenagers, young adults, and middle-aged adults. Owing to the increasing awareness of diet soda as a relatively healthy alternative of other carbonated beverages the diet soda among teenagers is anticipated to witness significant market share in the global diet soda market over the projection period. On the basis of sales channel, Diet Soda can be further segmented as conventional retail stores, specialty stores and online retail stores. Highest growth for online retail stores sales channel projected to be witnessed over the forecast period.
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