Just Released: "Confectionery Packaging in France"

From: Fast Market Research, Inc.
Published: Fri Jul 04 2014


The economic recession and falling purchasing power in 2013 did not deter French consumers from enjoying indulgent chocolate confectioneries. Rather, the hostile economic environment seems to be sustaining French consumers' appetite for indulgence even, as chocolate confectionery continues to be associated with moments of "peche-mignon", pleasure and evasion. On the other hand, seasonal peaks (year-end festivities, Christmas, Easter celebrations, etc.) acted as guilt-free excuses to "let go" and lavish spending on chocolate confectionery; seasonal chocolate confectionery sales, up by 2% in volume, generated about 40% of total value in 2013. Apart from the pleasure traits influencing demand in France, value growth was also driven by consumers' continuous evolution towards "connoisseur-type" buying habits, which favoured a preference for qualitative premium products.

Competitive Landscape

Full Report Details at
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Ferrero France SA continues to lead sales for chocolate confectionery in France, capturing almost 20% of overall value. The company's main strengths lie in its long-established brands Kinder, Ferrero Rocher and Mon Cheri, which are continually being promoted with frequent advertising campaigns, and its diversified product portfolio. Ferrero France also lays a strategic emphasis on positioning some of its chocolate confectionery for children, especially as afternoon snacks. In 2013, Ferrero France led sales value in two subcategories: Countlines (43%) and chocolate with toys (87%) while also generating prominent sales value in other categories, namely bagged selflines/softlines (12%), seasonal chocolates (20%) and boxed assortments (18%).

Industry Prospects

Chocolate confectionery has been defying tough economic times for the past three years with both value and volume growth rates on the rise. Economic downturn has reinforced the desire for evasion and pleasure, thereby encouraging patterns of indulging expenditure during seasonal peaks and impulse purchases to satisfy on-and-off cravings. By mid-2013, French consumers' confidence index fell to a historical low. The propensity to save is set to increase over the next two years, leading to a contraction in consumption and lower volume growth rates for chocolate confectionery. With potential recovery by late 2015, chocolate confectionery volume growth rates are expected to increase slightly. Over the forecast period, value will most likely see a constant value CAGR of 1%, fuelled mainly by inflation.

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