Just Released: "Other Hot Drinks in Malaysia"

The off-trade value growth in other hot drinks in 2013 was same as in 2012 due to stable consumer demand. Moreover, consumers are more health conscious these days and the products in this category meet this demand.

Competitive Landscape

Nestle (M) Bhd was the leader accounting for 79% of the total off-trade value sales in other hot drinks in 2013. This was largely due to the correct product range fitting the market demand along with good brand positioning and marketing. The easy-to-use products coupled with innovation of new ranges for fitness-conscious Malaysians have been the growth propeller for the company.

Industry Prospects

The other hot drinks market is likely to remain sluggish due to changing consumer preferences from traditional hot drinks to drinks like coffee. A lack of options and product innovations might also be a cause for the slowdown.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Malaysia?
* What are the major brands in Malaysia?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?
* Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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