Market Report, "Quarterly Beverage Tracker - Second Quarter 2014 - Portugal", published

The Quarterly Beverage Tracker Portugal report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Portugal beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings

* Soft drinks had a strong performance Q2-14 vs Q2-13 at 9%, growth was particularly driven by packaged water thanks to favorable weather and the Easter holidays
* Improved consumer confidence and steady signals of economic recovery led to consumers being less cautious in spending and helped growth in several alcoholic beverage categories, such as beer, spirits and other alcoholic drinks
* However, this consumer confidence has yet to benefit most dairy, with many categories stagnating or declining as a result of poor consumer spending

Full Report Details at
- http://www.fastmr.com/prod/879894_quarterly_beverage_tracker_second_quarter_2014.aspx?afid=303

* This report offers a comprehensive and detailed analysis of the beverage market in Portugal, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:
* Volumes for Q2-14 vs Q2-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
* All forecasts included supporting text on quarterly performance and forecast assumptions
* More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
* Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding

Reasons to Get this Report
Designed for clients who want to understand the latest trends in the Portugal beverage industry and want more detail and analysis on this data. Portugal's Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.

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