Market Report, "Serbia Food & Drink Report Q2 2015", published

A series of planned austerity measures and high unemployment will continue to weigh on domestic demand in Serbia during 2015. The austerity measures entail reducing the size of the public sector (which accounts for close to one-fifth of the workforce), together with public sector wage and pension cuts, which will severely reduce disposable income and weigh on households' consumption sentiment. A sputtering recovery in the eurozone, and a looming recession in Russia will suppress exports, prompting us to forecast economic contraction for Serbia for 2015 of 0.7%. We are forecasting overall household consumption to contract by 1.0% in 2015 and also forecast total food consumption in Serbia to expand by only a modest 1.1% in local currency terms over the same period.

Headline Industry Data (local currency):

* Total food consumption growth year-on-year (y-o-y) in 2015: +1.1%; compound annual growth rate (CAGR) to 2019: +1.9%
* Alcoholic drinks sales growth (y-o-y) in 2015: +1.1%; CAGR to 2019: +1.9%
* Soft drinks sales growth (y-o-y) in 2015: +1.8%; CAGR to 2019: +8.5%
* Total mass grocery sales growth (y-o-y) in 2015: +2.8%; CAGR to 2019: +4.7%

Full Report Details at
- http://www.fastmr.com/prod/960696_serbia_food_drink_report_q2_2015.aspx?afid=303

Key Industry Trends And Developments

Mid Europa Partners Move On Danube Foods Group : The Mid Europa Partners' move to secure a controlling stake in Danube Foods Group was widely reported in February 2015. The acquisition by Mid Europa was for an undisclosed sum and will bring with it some of Serbia's most recognisable food brands and subsidiaries, including Imlek (dairy), Knajaz Milos (mineral water) and Bambi (confectionery).

Coca-Cola To End Fresh & Co Production In Subotica : The C oca-Cola Company announced in January 2015 that it was to end production of its Fresh & Co range of juices in Subotica by the end of the year. The company is investing EUR3.8mn into a state-of-the-art juice production plant in Belgrade which will, when completed, incorporate its current Subotica operations. The...

The Serbia Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Serbia Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Serbia.

Key Benefits

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