Market Report, "Wine in Uruguay", published

In the last part of the review period, many domestic wineries started producing fine still red wine from varietals other than the traditional Tannat, Cabernet Sauvignon and Merlot or less traditional ones like Pinot Noir or Cabernet Franc. Shiraz, Tempranillo, Marselan, Touriga, Petit Verdot, Zinfandel and others are becoming increasingly present in wineries and retailers’ shelves. This move proved successful in 2013 and contributed to the overall growth of the category as consumers of wine in the mid- and high-income levels were willing to try these new options produced either as single varietals or in combination with traditional ones.

Competitive Landscape

Domestic producers of table wine dominated volume and value sales in 2013 as they have done traditionally in the past. The three leaders continued to be Traversa Hnos SA with Faisán brand wines, Cirlon SA with its traditional VUDU wine and Viña Santa Teresa SA with its Santa Teresa brand. In VCP fine wines there are more than 200 domestic wineries spread through the country, most of them family enterprises with brand names well recognised by consumers of mid- and high-income levels and they remain trying to improve sales through quality, new varietals, pricing, redesigning of labels or a combination of all. César Pisano e Hijos, Bouza, Don Pascual, Castillo Viejo, Irurtia, Vinos Finos Juan Carrau, Stagnari, Ariano, Filgueira, Varela Zarranz, Pizzorno are some of the brands most consumers will look for when purchasing a local VCP wine, though new brands like Bertolini & Broglio, Salto Chico, Artesana, Narbona, Altos de la Ballena or El Legado are also gaining the preference of wine-loving consumers.

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Industry Prospects

Fuelled by the recovery of still light grape wine, off-trade volume sales of wine are predicted to post a 3% CAGR over the forecast period, an improvement of more than five percentage points over the CAGR of the review period. In value terms at constant 2013 prices, off-trade sales will post a similar CAGR as the evolution of unit prices is expected to be very slow, but the improvement will be of almost nine percentage points. On-trade volume sales will have a more moderate improvement as the decline in sales during the review period was not too sharp.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.



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