New Market Report: Baby Food in Italy

From: Fast Market Research, Inc.
Published: Wed May 28 2014

Baby food in Italy is expected to generate sales of EUR860 million in 2013. However, in 2013 sales are expected to decline by 3% in current value terms due to the economic and financial crisis. This made Italian consumers reduce their spending on baby food, although it continued to perform better than other categories in packaged food, given the importance Italian parents place on feeding their children.

Competitive Landscape

The most important players in baby food in Italy in 2013 were Plasmon Dietetici Alimentari - Plada and Mellin, which together are expected to hold a 71% value share. Such companies are famous amongst consumers for their quality and long experience in baby food.

Industry Prospects

It is expected that in the forecast period baby food will see a negative constant value CAGR of 2%, reaching EUR798 million by 2018. This performance is linked to the poor economic environment in Italy, as well as the low birth rate in the country. In addition, the category is expected to continue suffering from the competition from home-made food, which in many cases is considered better quality and safer by Italian parents, and at the same time it is cheaper.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Food industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Food in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Food in Italy?
* What are the major brands in Italy?
* How are latest breastfeeding rates impacting retail performance?
* Are government initiatives to promote breastfeeding constraining market performance?
* What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Baby Food in Japan
- Baby Food in Asia-Pacific
- Baby Food in Mexico
- Baby Food in the United Kingdom
- Baby Food in Canada

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